Monday, 2 November 2009

Target Audience

I have chosen to look at 'Top Of The Pops' magazine to gather useful information that i may need to consider for my magazine target audience. I used http://www.nrs.co.uk/ to find out the figures on who reads Top Of The Pops. I found out that 47,000 males read the magazine and 122,000 females read the magazine. I also looked at what ages read the magazine, there are 139,000 people between the ages of 15-44 compared with only 30,000 people who are over 45. I found out how many people buy the magazine who are upper class, and how many are lower class. The figures for this were 62,000 for upper class and 107'000 for lower class. From this information I have found out that my target audience for my music magazine needs to be for young females who are most likely to be lower to middle class. I found out that although a lot of males read the magazine, it is more dominated by females. A typical reader is likey to be a young girl who is into pop music and probably goes to school or college.

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